SANTA MONICA, Calif. (AP) -- Auto information site Edmunds.com says Toyota Motor Corp.'s recalls of millions of vehicles will cost the company U.S. market share in 2010.
Before the recalls of more than 8.5 million vehicles worldwide, Edmunds predicted Toyota would end 2010 with 17.6 percent of the U.S. market, just behind General Motors Co.
Now it predicts Toyota will end the year with 16.5 percent share, behind GM and Ford Motor Co. That drop is equivalent to more than 100,000 vehicles.
Edmunds anticipates GM, Ford and Honda Motor Co. will be the biggest beneficiaries from Toyota's woes.
Edmunds said recalled Toyota vehicles are selling for an average of $150 less than they did at the beginning of the year.