One of the biggest challenges as businesses have responded to pressures to move online is competition -- everyone else is doing it too. And these traditionally face-to-face businesses have spent decades, in many cases, perfecting their business model by making their competitive advantages clear to their customers and prospects. But once they get online, that process almost starts anew when you consider you need to find a way to differentiate yourself and create a buying process that's tailored to the expectations of your customers and prospects.
And that's what we're here today to discuss. BigCommerce is a leading SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online and they recently released a brand new report titled "Global B2B Buyer Behavior Report -- Data-Driven Insights and Actionable Strategies to Help Your Business Sell More Online.” We’re here to take a deeper dive into some of the data BigCommerce has revealed and determine how businesses can best go forth armed with the best approach to winning the war on the web.
