Food companies are constantly looking for unorthodox ways to market their products.
Longstanding beer brand Miller High Life has created an unlikely partnership to develop a unique frozen treat.
Tipsy Scoop, maker of boozy ice cream, has paired with the beer company to create an ice cream bar with a twist.
Dubbed the “Ice Cream Dive Bar,” the confection was developed in honor of the ice cream bar’s 100th anniversary.
It’s been flavored to remind consumers of a classic dive bar, with peanut swirl to mimic the peanut shells on the floors.
A slight tobacco smoke flavor has been added, along with a sprinkle of carbonated candy and a chocolate coating.
The ice cream itself is infused with Miller High Life.
At $36, this 6-pack is much pricier than beer, and can be ordered online for delivery at Tipsy Scoop’s website.