How Coke Gets Consumers To Pay More For Less Soda

Love those mini cans of soda? Even though they're smaller than the traditional 12-oz size, they cost more, on a per ounce basis.

Mar 3, 2016

Love those mini cans of soda? Even though they're smaller than the traditional 12-oz size, they cost more, on a per ounce basis. Cristina Alesci talks to Coca-Cola Executive VP and CFO Kathy Waller about why customers are paying more... for less soda.

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