EL PASO, Texas (AP) -- Helen of Troy Ltd., which makes personal care and consumer products, said Wednesday it completed its acquisition of Pert Plus hair care and Sure deodorant brands from Innovative Brands LLC.
The deal was first announced in March. Financial terms were undisclosed.
Helen of Troy CEO Gerald Rubin said the acquisition will expand the company's hair care and deodorant offerings. The brands are expected to generate about $65 million in annual sales for Helen of Troy's Idelle Labs division, which sells products such as Infusium 23, Ogilvie, See Breeze and other brands.
Shares of Helen of Troy rose 55 cents, or 2 percent, to $26.61 in morning trading.
