BATTLE CREEK, Mich. (AP) -- Kellogg Co. on Wednesday pledged $250,000 to the American Red Cross to fund relief efforts for victims of the earthquake that hit Haiti on Tuesday.
A 7.0-magnitude earthquake struck just west of Haiti's capital, Port-au-Prince, and it is feared thousands have died. President Barack Obama has promised an all-out rescue and humanitarian effort.
Kellogg joins other companies such as Bank of America Corp., Wal-Mart Stores Inc., Publix Super Markets and Kraft Foods that have also pledged donations to aid victims of the natural disaster.
The food maker will also provide a dollar-for-dollar match of employee donations to the Red Cross.
The company, based in Battle Creek, said it has partnered with a relief group over the past year to provide food in Haiti. It said it would continue those efforts.