A Food and Drug Administration investigation into the safety of caffeine-added foods has prompted Wrigley to take its new caffeinated gum off the market for the time being. Wrigley said Wednesday that it will temporarily halt sales and marketing of Alert caffeinated gum after discussions with the FDA. President Casey Keller said:
"After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation's food supply. There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products."