Under Armour CEO Kevin Plank On Why He's Buying Into Technology

Under Armour CEO Kevin Plank talks about why he's buying the MyFitnessPal and Endomondo apps for a total of about $560 million.

Bloomberg Business
Feb 6, 2015

Under Armour CEO Kevin Plank talks about why he's buying the MyFitnessPal and Endomondo apps for a total of about $560 million.

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