Why Hershey Is Betting Big On The Olympics

For the first time in more than 100 years, Hershey is sponsoring the Olympics. Ahiza Garcia talks to the company about their emotional ad campaign and why Americans connect personally with the Hershey brand.

Aug 11, 2016
Latest in Operations
Today in Manufacturing Podcast
Sponsored
Today in Manufacturing Podcast
November 11, 2024
Eaton's PowerXL DX1 VFD.
Eaton Introduces the PowerXL DX1 High-Performance Variable Frequency Drives
December 9, 2024
A sign to a Nvidia office building is shown in Santa Clara, Calif., on Aug. 7, 2024.
Nvidia Slides After China Announces Anti-Monopoly Probe
December 9, 2024
An Anduril undersea vehicle.
Anduril Introduces Dive-XL for Maritime Autonomy
December 9, 2024
Related Stories
This photo released by the official website of the Iranian Defense Ministry on Friday, Dec. 6, 2024, shows the launching of Simorgh, or 'Phoenix,' rocket at Iran's Imam Khomeini Spaceport in rural Semnan province, Iran.
Operations
Iran Poised to 'Quite Dramatically' Increase Stockpile of Near Weapons-Grade Uranium
Biometric wearables pair with short-range wireless NFC technology in mobile workstations like ARISTA’s to expedite identification, authorized access and communication.
Operations
Biometric ID Drives Pharma Manufacturing Security and Efficiency
FlexBatch Phases are easier to design, create and maintain compared to state-based programming.
Operations
Breweries Providing Flexibility in Batch Control
How to Track Actual Costs and Ensure Profitability?
Sponsor Content
How to Track Actual Costs and Ensure Profitability?
More in Operations
Today in Manufacturing Podcast
Sponsored
Today in Manufacturing Podcast
Today in Manufacturing has a new podcast brought to you by the editors of Industrial Media. In each episode, we discuss the five biggest stories in manufacturing, and the implications they have on the industry moving forward.
November 11, 2024
Eaton's PowerXL DX1 VFD.
Operations
Eaton Introduces the PowerXL DX1 High-Performance Variable Frequency Drives
Engineered for speed and torque control across a wide range of industries.
December 9, 2024
A sign to a Nvidia office building is shown in Santa Clara, Calif., on Aug. 7, 2024.
Operations
Nvidia Slides After China Announces Anti-Monopoly Probe
Chinese regulators are focused on Nvidia's $6.9 billion acquisition of Mellanox in 2019.
December 9, 2024
An Anduril undersea vehicle.
Operations
Anduril Introduces Dive-XL for Maritime Autonomy
The vehicle recently concluded the longest single voyage for a vehicle of this class.
December 9, 2024
BAE Systems CV90 combat vehicles.
Operations
BAE Systems Awarded $2.5 Billion in European Contracts for New CV90 Combat Vehicles
The contract supports over 150 vehicle productions between both Sweden and Denmark.
December 6, 2024
Governor Tony Evers speaks during an announcement of Eli Lilly expanding in Bristol, Wis., Thursday, Dec. 5, 2024, as Lilly said it will expand a Kenosha County, Wis., factory it bought early this year.
Operations
Eli Lilly Invests $3B to Expand Wisconsin Factory
The investment will help meet demand for Mounjaro and Zepbound.
December 6, 2024
The Arleigh Class destroyer USS Nitze, DDG 94, sailing down the York River near Yorktown, Virginia.
Operations
Dwarfed by China in Shipbuilding, U.S. Looks to Build its Defense Base to Fend Off War
The U.S. lacks the capacity to “deter and win a fight.”
December 6, 2024
'Welcome to Nippon Steel' sign in front of Blast Furnace No. 1 at Nippon Steel's Kashima Plant in Kashima, Japan on Friday, Dec. 6, 2024.
Operations
Japan's Nippon Steel Sets Sights on Growing Overseas Market in Bid to Acquire U.S. Steel
Nippon Steel Corp. has its eyes on India, Southeast Asia and the U.S.
December 6, 2024
I Stock 1733214249
Operations
Solving Thermal Management Through Material Selection
Successful thermal management is more critical than ever.
December 5, 2024
Biometric wearables pair with short-range wireless NFC technology in mobile workstations like ARISTA’s to expedite identification, authorized access and communication.
Operations
Biometric ID Drives Pharma Manufacturing Security and Efficiency
Pharmaceutical manufacturers are increasingly turning to wearable biometric ID products.
December 5, 2024
A worker packages popsicles at an artisanal factory in Salcedo, Ecuador, Nov. 28, 2024.
Operations
Power Shortages Melt Away Ecuadorian Town's Ice Cream Industry
Outages have halted production and storage, causing much of the product to melt.
December 4, 2024
I Stock 606006378
Operations
ABB Completes Acquisition of Aurora Motors
Aurora is a $4 million provider of vertical pump motors.
December 3, 2024
Even though the high impact nature of forging will eventually take its toll, the equipment can be kept productive for many decades with a regular Preventative Maintenance program from an OEM like Ajax-CECO-Erie Press.
Operations
Forging Greater Productivity With Next-Gen Preventative Maintenance
Proper maintenance of forging equipment is crucial to prevent costly downtime and repairs.
December 3, 2024
Siemens
Operations
Siemens Closes Acquisition of Danfoss Fire Safety
The move enhances Siemens’ fire suppression portfolio with high-pressure water mist.
December 3, 2024
Wildeck New Hq
Operations
Wildeck Completes Move to New Headquarters
The new campus is triple the size of the previous site.
December 3, 2024