Name Confusion Causes Meltdown For Chocolate Maker

What's in a name? For the Belgian chocolate maker Libeert, it might just be its fate as a company. Originally called Isis, orders have recently drastically slowed due to confusion about the name. A full transition to the new name "Libeert," will be complete by January 2015...

Reuters
Nov 10, 2014
What's in a name? For the Belgian chocolate maker Libeert, it might just be its fate as a company.
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