On Friday, window manufacturer WinChoice announced a $3 million expansion to its manufacturing facility in Mountain Pine, Arkansas. The investment will create more than 50 new jobs.
The announcement was made during an event at Mountain Pine High School, where company leaders, local officials, and community members gathered to launch the company's new brand identity. Moving forward, WinChoice will operate under a single name—WinChoice—retiring the WinChoice USA and Morfe Windows brands.
"By uniting under one brand, we're simplifying our identity while strengthening our mission to deliver quality products and service," said Shaun Keefe, co-founder of WinChoice.
At the event, WinChoice also announced plans to introduce a line of new home improvement products.
The Mountain Pine facility opened in 2019. With this expansion, the company will increase production capacity to meet growing demand for its windows.
The Arkansas Economic Development Commission (AEDC) played a role in supporting the expansion.
