HERSHEY, Pa. (BUSINESS WIRE) — The Hershey Company, in partnership with 3D Systems, this week announced the December 19 debut of its 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World Attraction. Consumers will have the opportunity to interact with Hershey scientists and the breakthrough technology.
“We are now using 3-D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” said Will Papa, Chief Research and Development Officer, The Hershey Company. “3-D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3-D chocolate candy printing in action.”
On December 19, visitors to Hershey’s Chocolate World Attraction will have the opportunity to witness live 3-D printing, see examples of finished products, interact with a library of 3-D graphics pre-loaded on iPads and be scanned to see what they would look like as a piece of 3-D chocolate. The 3-D chocolate printer on display at Hershey’s Chocolate World Attraction is the most advanced model in operation today.
“We are committed to democratizing 3-D printing, making this game-changing technology accessible and engaging for everyone,” said Chuck Hull, Founder and Chief Technology Officer, 3D Systems. “Our partnership with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confections, allows us to create unique, exciting and personalized edible experiences, and this is a great way to showcase the power and possibilities of 3-D printing.”
One of Hershey’s goals is to gather knowledge and insights directly from consumers after they experience the interactive exhibit. Through a survey presented on a large touchscreen, consumers will have the opportunity to share their preferences on customization options and product design. This information will influence the final technology and business model for a commercial 3-D chocolate candy printing experience.
“This exhibit is a great example of co-creation with consumers. They will be instrumental in shaping the future of commercially available 3-D chocolate printing,” added Papa.
About 3D Systems
3D Systems is pioneering 3D printing for everyone. 3DS provides the most advanced and comprehensive 3D design-to-manufacturing solutions including 3D printers, print materials and cloud sourced custom parts. Its powerful digital thread empowers professionals and consumers everywhere to bring their ideas to life in material choices including plastics, metals, ceramics and edibles. 3DS' leading healthcare solutions include end-to-end simulation, training and integrated 3D planning and printing for personalized surgery and patient specific medical and dental devices. Its democratized 3D design and inspection products embody the latest perceptual, capture and touch technology. Its products and services replace and complement traditional methods with improved results and reduced time to outcomes. These solutions are used to rapidly design, create, communicate, plan, guide, prototype or produce functional parts, devices and assemblies, empowering customers to manufacture the future.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands worldwide that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.