Ben and Jerry's Unveils New Climate Change Ice Cream Flavor

Ben and Jerry’s, the ice-cream company founded by two self-described hippies from Vermont, has a new flavor to raise awareness about climate change. Save our Swirled is the lastest in a series of social message campaigns for the ice cream giant.

 

Save Our Swirled. Photo: Ben and Jerry's

Ben and Jerry’s, the ice-cream company founded by two self-described hippies from Vermont, has a new flavor to raise awareness about climate change.

Save Our Swirled, or S.O.S., was unveiled this week by the company, the latest in a series of social message campaigns for the ice cream giant.

“We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet,” the company said in an announcement.

It’s a mix of raspberry ice cream, marshmallow and raspberry swirls, and dark and white fudge ice cream cones. The cones melt on a spoon, sending the message that goes for the global climate: “If it’s melted, it’s ruined.”

The company pointed to the U.N. Climate Summit in December, which is expected to be a crucial meeting for global environmental policy.

The ice cream company is also collaborating with Tesla Motors and Avaaz, the global civics advocacy group. Together they have started a petition demanding U.S. leaders to commit to 100 percent clean energy by 2050 and a complete phase-out of carbon pollution, they said.

Ben and Jerry’s, founded by the Ben Cohen and Jerry Greenfield in 1978 in a converted gas station in Vermont, has visibly supported other social issues, including GMO labeling, fair-trade certification, family farmers and environmental conservation.

Announcements in recent weeks have pointed to dangers of climate change, including vanishing species andnational security concerns for the U.S. and other nations.

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