Ben and Jerry’s, the ice-cream company founded by two self-described hippies from Vermont, has a new flavor to raise awareness about climate change.
Save Our Swirled, or S.O.S., was unveiled this week by the company, the latest in a series of social message campaigns for the ice cream giant.
“We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet,” the company said in an announcement.
It’s a mix of raspberry ice cream, marshmallow and raspberry swirls, and dark and white fudge ice cream cones. The cones melt on a spoon, sending the message that goes for the global climate: “If it’s melted, it’s ruined.”
The company pointed to the U.N. Climate Summit in December, which is expected to be a crucial meeting for global environmental policy.
The ice cream company is also collaborating with Tesla Motors and Avaaz, the global civics advocacy group. Together they have started a petition demanding U.S. leaders to commit to 100 percent clean energy by 2050 and a complete phase-out of carbon pollution, they said.
Ben and Jerry’s, founded by the Ben Cohen and Jerry Greenfield in 1978 in a converted gas station in Vermont, has visibly supported other social issues, including GMO labeling, fair-trade certification, family farmers and environmental conservation.