"One of our goals has always been to provide a wide variety of great-tasting meal options for consumers who have diet restrictions or are looking for healthier options, including at breakfast," said Blake Waltrip, CEO, Ancient Harvest. "Many of our consumers have been using our quinoa and quinoa flakes to incorporate ancient grains into their morning routine for years, so we are happy to now be offering a quick and nutritious complete breakfast option."
Featuring a satisfying blend of quinoa, millet, amaranth and gluten-free rolled oats, the new hot cereal line, like all Ancient Harvest products, are organic (non-GMO) and gluten-free. Easily prepared by adding water and heating in a microwave or cooking on a stovetop, the new line comes in a box of six packets and is available in five flavors, including Apple Cinnamon, Banana and Brown Sugar, Maple Morning, Honey Vanilla Spice and Traditional. MSRP $6.99
"Today's consumers are constantly on the go so finding the time to make a hot meal in the morning can be a challenge," said Constance Roark, RDN and director of marketing. "We believe a quick breakfast doesn't have to mean skimping on nutrition. All five varieties of our hot cereal are made with whole grains, are a good source of fiber and include 5-7 grams of protein per serving."
Ancient Harvest hot cereals will arrive at retailers this winter. All other Ancient Harvest products are available in natural food stores and supermarkets nationwide. For more information, visit AncientHarvest.com or connect with us on Facebook at Facebook.com/AncientHarvest.
About Ancient Harvest
Headquartered in Boulder, Colorado, Ancient Harvest was the first brand to bring quinoa to the United States and remains the premier brand of organic quinoa and ancient grain products today. For more than 30 years, Ancient Harvest has been providing health-conscious consumers with great tasting organic, non-GMO and gluten-free foods for the whole family. The brand is committed to innovation and delivering only the highest-quality, sustainably-sourced ingredients with a diverse line of ancient grain products, including quinoa, pastas, macaroni and cheese, flour, flakes, hot cereals and ready-to-eat polentas.