Survey: Consumers Would Rather Give Up Booze Than Coffee

Cumberland Farms' recent survey asked consumers what they would be willing to do or give up in order to get their daily coffee fix. The surprising results include giving up booze rather than giving up coffee.

FRAMINGHAM, Mass. (PRNewswire) — In honor of National Coffee Day today, leading convenience and gasoline retailer Cumberland Farms announced the results of a recent survey issued to consumers asking what they would be willing to do - or give up - in order to get their daily coffee fix. The survey revealed the following: 

  • 56 percent of respondents said they would be willing to be late for work — and risk getting scolded by their boss - in order to get their morning coffee.
  • 69 percent of respondents said they would prefer to give up alcoholic beverages for a week than give up coffee.
  • 51 percent of respondents would rather be on Jury Duty for a week than go without coffee for the week.  
  • 65 percent of respondents would prefer to drink iced coffee year-round if they had to choose between iced or hot, even though the fall weather is here.

Recognizing how much its customers love getting their coffee fix, Cumberland Farms will be hosting Free Coffee Fridays throughout the month of October at all of its nearly 600 store locations in the Northeast and Florida. Beginning on October 3rd - and every Friday throughout the month - customers can stop by their local Cumberland Farms for a delicious signature Farmhouse Blend or Farmhouse Bold and enjoy any size hot or iced, for free. Customers can also DIY their coffee at no cost with extra espresso shots, milk or cream, and eight flavors like caramel and everyone's fall favorite, pumpkin.

"After seeing the results of the survey and how much people love their coffee, Cumberland Farms has decided to bring back our Free Coffee Fridays promotion for the month of October," said Greg Lorance, Dispensed Beverage Category Manager and in-house coffee expert at Cumberland Farms. "We hope our loyal customers and new customers alike will stop by to enjoy our delicious Farmhouse Blend or Farmhouse Bold coffee in any size – on us."

Cumberland Farms will also be conducting a random draw to give away prize packages to customers who upload photos of their free coffee using #CumbiesCoffee and tagging @CumberlandFarms via Twitter and Instagram on Free Coffee Fridays during the month of October.

For more information on Cumberland Farms' or to find a store location near you, please visit or follow Cumberland Farms on Twitter @CumberlandFarms.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 8 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service are key. Cumberland Farms also has a long heritage of giving back to the communities where it operates, from feeding the hungry and serving the disabled, to supporting local sports teams and fundraising. For more information, please visit us at or follow us on Twitter at

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