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Photos: Collectors Guess the Value of Rare Coke Memorabilia

Never heard of The Coca-Cola Collectors Club? Founded in 1974, the nonprofit organization is devoted to members around the world who collect Coca-Cola memorabilia.

This commemorative Coca-Cola Root Bottle sold for $150 at auction.

This Nellie Fox bat went for $550 and now resides in our Archives at The Coca-Cola Company.

Cooler Radio - $300 (Ted Ryan, Director of Heritage Communications, The Coca-Cola Company)

Read: What's it Worth? Collectors Guess the Value of Rare Coke Memorabilia