MINNEAPOLIS, April 24, 2018 (PRNewswire) — General Mills, Inc. on Tuesday announced it has completed the acquisition of Blue Buffalo Pet Products, Inc. for $40 per share in an all-cash transaction, which represents an enterprise value of approximately $8.0 billion. The addition of Blue Buffalo establishes General Mills as a leader in the wholesome natural pet food category, the fastest growing portion of the $30 billion U.S. pet food market, and accelerates the company's portfolio reshaping strategy.
"Today marks an important new chapter as we welcome Blue Buffalo to the General Mills family," said General Mills Chairman and CEO Jeff Harmening. "The Blue Buffalo team has built a terrific brand that is leading the transformation of the U.S. pet food market and continues to generate top-tier growth. This acquisition adds a compelling new growth platform to the General Mills portfolio, and I'm confident that we can leverage our capabilities to drive continued growth for the BLUE brand and significant value for General Mills shareholders."
"My leadership team and I, along with our entire organization of over 1,700 'Buffs', are excited to join the General Mills family," said Blue Buffalo co-founder Billy Bishop. "Our business continues to grow, with first-quarter results ahead of our plan, and we'll use General Mills' world-class capabilities in innovation, supply chain, distribution, and sales to build on our success and advance our mission of reaching more pet parents and feeding more pets."
Founded in 2002, Blue Buffalo is the fastest growing major pet food company in the United States making natural foods and treats for dogs and cats under the BLUE brand, which includes BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet. General Mills will operate Blue Buffalo under a newly formed Pet operating segment. Senior members of the Blue Buffalo management team, including Billy Bishop, will continue to lead Blue Buffalo from its headquarters in Wilton, Connecticut.
About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, Blue and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2017 consolidated net sales of US $15.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.
About Blue Buffalo
Blue Buffalo, based in Wilton, Conn., is the nation's leading natural pet food company, providing natural foods and treats for dogs and cats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Paying tribute to its founding mission, the company, through the Blue Buffalo Foundation, is a leading sponsor of pet cancer awareness and of critical research studies of pet cancer, including causes, treatments and the role of nutrition, at leading veterinary medical schools and clinics across the United States.
