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Dow Launches Dow Construction Chemicals Business

Dow Launches Dow Construction Chemicals Business

Dow Launches Dow Construction Chemicals Business



The Dow Chemical Company, a leader in science and technology, launched its new Dow Construction Chemicals business at the 4th Annual Middle East Drymix Mortar Association (MEDMA) Conference, taking place in Dubai on November 25. The conference is staged during BIG 5, the regionâ??s leading building and construction show.

Dow Construction Chemicals combines the capabilities of Rohm and Haas, acquired by Dow in 2009, and Dow Wolff Cellulosics, formed in 2007, to create a powerful business with deep and broad technology platforms and application know-how in acrylic dispersions, redispersible latex powder, and cellulosic technology. The new business unit brings together the construction expertise of Rohm and Haas and Dow Wolff Cellulosics to offer in-depth technical knowledge and effective formulation development experience to manufacturers of building and construction products around the world, supported by dedicated facilities for Europe, the Middle East and Africa.

The construction industry in the Middle East is changing. Demand for high-performance, cost effective and more sustainable building products continues to increase as the sector adapts to meet the challenges of energy efficiency, economic constraints and demand for structures equipped for 21st century living.

â??The combined resources and experience of Dow Wolff Cellulosics and Rohm and Haas puts Dow Construction Chemicals in a unique position to provide customers in the Middle East with responsive technical support, unrivaled construction application expertise, and manufacturing and distribution excellence,â? said Christoph Sikora, global general manager for Dow Construction Chemicals. â??Weâ??ve been in this business for more than 40 years, and have solved many technical challenges in cooperation with our customers. We are fully dedicated to continue doing so with sustainable and innovative solutions to meet the changing needs of our customers in this dynamic region.â?

The businessâ??s portfolio - encompassing cellulosic and redispersable latex powder and latex dispersion chemistry - provides a wider range of technological options for those looking to develop building product formulations. With Dowâ??s newly created business unit, manufacturers of cement-/gypsum-based and other building products have efficient access to decades of development work, formulation and application experience now available within one, industry dedicated team.

With a portfolio of established brands such as WALOCELâ?¢ and METHOCELâ?¢ Cellulose Ethers, DOWâ?¢ Latex Powders, or PRIMALâ?¢ Aqueous Acrylic Polymer Emulsions, Dow Construction Chemicals is a leading supplier to construction product formulators around the world. Among others, key applications served include ceramic tile adhesives, cement renders, external thermal insulation systems (ETICS), gypsum plasters and tape joint compounds, concrete, water proofing, elastomeric roof coating, coating of roof tiles and siding, as well as insulation applications and industrial non-wovens.

Dow Construction Chemicals has three laboratories in Europe serving the European, Middle Eastern and African regions, along with ten strategically placed production plants and about 100 dedicated professionals to support technical queries and purchasing requirements. The team provides access to global knowledge along with on-the-ground support and in-depth market understanding, allowing them to address specific local needs.

About Dow Construction Chemicals

With a portfolio of established brands such as WALOCELâ?¢ and METHOCELâ?¢ Cellulose Ethers, DOWâ?¢ Latex Powders, or PRIMALâ?¢ Aqueous Acrylic Polymer Emulsions, Dow Construction Chemicals is a leading supplier to construction product formulators around the world. The business combines the capabilities of Rohm and Haas, acquired by The Dow Chemical Company in 2009, and Dow Wolff Cellulosics, formed in 2007, to create a powerful business with deep and broad technology platforms and application know-how in acrylic dispersions, redispersible latex powder, and cellulosic technology. Dow Construction Chemicals brings together the combined resources and 40-year industry experience of Rohm and Haas and Dow Wolff Cellulosics to offer in-depth technical knowledge and effective formulation development experience to manufacturers of building and construction products around the world, supported by dedicated facilities for Europe, the Middle East and Africa. For more information, please visit www.dowconstructionchemicals.com.

About Dow

Dow is a diversified chemical company that combines the power of science and technology with the â??Human Elementâ? to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in approximately 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. In 2008, Dow had annual sales of $57.4 billion and employed approximately 46,000 people worldwide. The Company has 150 manufacturing sites in 35 countries and produces approximately 3,300 products. On April 1, 2009, Dow acquired Rohm and Haas Company, a global specialty materials company with sales of $10 billion in 2008, 98 manufacturing sites in 30 countries and approximately 15,000 employees worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.

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