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Campbell Soup Appoints North American Team

Food maker is appointing a new North American management team for its health beverages and its soup and simple meals businesses.

CAMDEN, N.J. (AP) -- Campbell Soup Co. is appointing a new North American management team for its health beverages and its soup and simple meals businesses.

The food maker, whose brands include, V8, Pepperidge Farm and its namesake soups, said Thursday that Ed Carolan, 41, will become vice president and general manager of soup and simple meals. He succeeds Andrew Brennan, who is now vice president, global strategy, advertising and design.

Brennan now reports to Chief Strategy Officer Irene Chang Britt.

Carolan previously served as senior vice president and general manager of baked snacks, Pepperidge Farm. In his new role, Carolan will be responsible for U.S. soup and sauces and the company's specialty brands businesses, including "Wolfgang Puck" soups and "SpaghettiO" pasta products.

Carolan will start in the new job in mid-March.

Brennan, 49, is becoming vice president, global strategy, advertising and design.

Tim Hassett was named senior vice president, sales, Campbell North America. He replaces Mike Salzberg, senior vice president - Campbell USA sales, who left the company. Hassett, 46, will handle Campbell's sales group in the U.S. and Canada across both the retail and foodservice segments. He previously served as senior vice president - fresh and frozen bakery, Pepperidge Farm.

Maureen Linder succeeds Hassett in that position. Linder, 48, previously served as vice president, global advertising and design. She reports to Pat Callaghan, president of Pepperidge Farm.

The new role of vice president and general manager, beverages and breakthrough innovation will be filled by Darren Serrao. He most recently served as vice president and general manager of sauces and beverages.

Serrao, 44, will continue leading Campbell's U.S. healthy beverages business and take on the additional task of speeding up innovation across the U.S. retail businesses in simple meals, including soup and sauces, and healthy beverages.

Campbell also named Chris Slager as vice president and general manager of North America Foodservice. He will handle soups, sauces, beverages and Pepperidge Farm away-from-home products in the U.S. and Canada.

Slager, 41, succeeds Britt. He previously served as vice president and general manager of traditional foodservice.

The new North American management team will report to Sean Connolly, President Campbell North America.

Campbell Soup, based in Camden, N.J., reported in November that its first-quarter net income fell as domestic soup sales declined.

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