Smart Money reported that Bling H2O is selling a luxury bottled water that can cost as much as $2,600 for 750 ml. The bottle is coated with more than 10,000 Swarovski crystals, but the water itself comes from a Tennessee supplier that provides Cracker Barrel with the exact same water which costs shoppers $2.49 a bottle. Bling H2O’s owner defends the high price tag, arguing that he is “not just selling water, but a lifestyle.” Still, $2,600 is a lot to pay for fancy packaging.
Photo by Bling H2O
