Apple CEO Tim Cook this week fueled speculation that the tech giant could enter the virtual reality market during the company's quarterly earnings report.
The Verge reports that Cook — who was responding to a question about virtual reality during the conference call — said that the technology could have broad implications.
"I don't think it's a niche," Cook said. "It's really cool and has some interesting applications."
Other tech companies are already heavily involved in virtual reality, including Facebook-owned Oculus, which is set to ship its virtual reality headset in a matter of weeks.
Apple hasn't made any public forays into virtual reality, although a recent job listing suggested that could change.
The tech giant reported record profits in the latest quarter but indicated that sales of the iPhone slowed. Apple is now forecasting a revenue decline that would be its first in more than 10 years.