Polaroid Set To Make Comeback In Japan

Summit Global Japan, which has exclusive marketing rights for Polaroid products, plans to launch a range of instant cameras on the Japanese market.

TOKYO (Kyodo) -- Polaroid brand products are set to make a comeback on the Japanese market in stages from this month, Summit Global Japan, which has exclusive marketing rights of the products, said Thursday.

A range of products, including digital instant camera Polaroid Two with a built-in printer and instant mobile printer Polaroid PoGo, will be offered for individual and business customers, it said. A reproduced version of the conventional instant camera which hit popularity in the 1970s will be released in 2010.

Giovanni Tomaselli, chief executive officer of Summit Global Japan, said Polaroid brand products are set to appeal to new customers especially young people while catering to their conventional customer base which includes police and healthcare sectors.

"The world of instant photography today is as relevant as it was 30 years ago," he said at a press conference.

Polaroid Corp., the U.S. maker which originally marketed Polaroid brand products, filed for Chapter 11 bankruptcy protection in December last year.

In June this year, U.S. consortium Summit Global Group obtained five-year exclusive manufacturing and marketing rights in the world market of the Polaroid products, and set up Summit Global Japan in Tokyo last month for the business in Japan.

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