Copyright © 2017 EnterWorks Acquisition, Inc. All rights reserved.
Case Study
GOT CONTENT?
Billion Dollar Dairy Manufacturer
Relies on EnterWorks PIM Solutions to
Deliver Compelling & Consistent Product
Information Across Channels
From cow to cart, the dairy industry faces an evolving and complex business
environment. They are constantly pressed to find new ways to make operations
more efficient and meet regulations, all while improving the customer
experience. EnterWorks is helping Large Dairy Manufacturers and Cooperatives
strategically leverage product information to drive quality and commerce.
Background
The Large Dairy Manufacturer faced an overarching challenge – they lacked
a central “system of record” for product information. Product data and
assets were stored and managed in multiple, disparate systems across the
enterprise. Manual “hand-keyed” efforts to add items and content were
inefficient, often leading to inconsistencies and poor data quality.
Furthermore, the Dairy Manufacturer was unable to store and deliver
content that consumers expect, like digital assets and images. All necessary
to build customer satisfaction and loyalty. Assembling the necessary data for
GDSN and non-GDSN customers was also an overwhelming task. As a result,
the business faced operational disruption and lost opportunities.
The Challenge
The organization’s “home-grown” back office systems and manual
processes simply could not keep up with the extensive data and content
demands. The Dairy Manufacturer needed to implement a Product
Information Management (PIM) system to create a centralized repository
of content that would drive improved data quality and governance.
This would, in turn, help create better customer relationships as well as
accurate data for internal and external processes. In addition, the software
solution would help the Dairy Manufacturer:
Achieve a single view of trusted product information: PIM solutions
provide a central repository to gather, cleanse, and synchronize data. This
trusted, consumer-ready information is quickly accessible to internal users
and external partners.
Dairy Manufacturer
Business Challenges
• Inaccurate data impacts the product
label process, resulting in significant lost
sales, return expenses and risk of fines
• Differences in weight and
measurements between systems
cause transportation issues such as
overweighting of dairy trucks.
• Inconsistent data leads to possible
penalties and low scorecards from
trading partners.
• Difficulty supporting channels such as
Amazon and Walmart and their ever-
changing data requirements.
• Manually correcting data in
disconnected systems causes significant
loss in productivity, an increase in
errors, and delays in new product
introductions.
Copyright © 2017 EnterWorks Acquisition, Inc. All rights reserved.
Reduce time-to-market for new product launches: A PIM solution
eases the process of introducing new items, as details can be quickly added
and disseminated across every channel.
Support larger product catalogs: PIM provides a scalable solution
to continuously manage all information efficiently across the business.
Private labels and product lines can be introduced quickly without a
strain on resources.
Ensure a consistent omnichannel experience: A PIM solution helps
ensure correct, brand-sanctioned information is available across all online
sites, print catalogs, store displays, kiosks, mobile apps, and more. This gives
the consumer confidence in purchasing the products, no matter the channel.
Simplify GDSN processes: A PIM system helps aggregate a complete
source of product data, automate data feeds, cleanse data, align closely with
GS1 Standards, and streamlines process flows.
The Solution
The Dairy Manufacturer turned to EnterWorks’ PIM software solution to
manage product content, enhance its customers’ experience, and syndicate
critical product data across its trading partner network through GDSN and
non-GDSN methods.
Through the EnterWorks’ Enable™ solution, the Large Dairy Manufacturer
now has a centralized repository of product and digital information,
eliminating redundant or manual efforts to approve and manage product
information.
The EnterWorks’ Portals for Members and Sales provide a shared, industry
compliant platform for internal collaboration and syndicating content to data
pools, wholesalers, and retailers. Using the Enable platform enables content
sharing that meets industry standards such as GS1, add-on requirements
from major food chains, and rich visual content needs for premier brands.
The EnterWorks’ Dairy Solution features:
• Dairy-specific taxonomy and data model including product relationships
for ingredients, nutritionals, packaging, assets, claims, and more.
• GDSN Major Release 3 certified to connect with trading partners.
• Syndication templates for non-GDSN participants to accelerate
publication and data flows.
• Cloud-ready with fastest go-live times and lowest total cost of ownership
in the industry.
• Ability to create product labels, product sheets and nutrient documents.
• Certified Title 21 CFR Part 11
• Powers syndication to retailers, exchanges (1SYNC), distributors, web and
multiple other NA channels.
Master Data
Management
Product
Information
Management
Dynamic Data
Modeling
Workflow &
Collaboration
Syndication &
Publishing
Digital Asset
Management
Core Capabilities
for Dairy Manufacturers
Vendor Portal
SOLUTION GOALS
• Improved data quality & governance
• Single, centralized source of truth for
product information
• Improved customer communication
and relationships
• Seamless integration with internal
& external systems/processes
• Increased efficiency and productivity
in product creation and maintenance
• Simplified GDSN process & close
alignment with GS1 standards
Copyright © 2017 EnterWorks Acquisition, Inc. All rights reserved.
Ranked by
46040 Center Oak Plaza, Suite 115
Sterling, Virginia 20166
888.242.8356 | enterworks.com
About EnterWorks Holding Company
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables
companies to acquire, manage and transform product information into persuasive content that drives higher
sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels.
EnterWorks is highly ranked by Gartner, Forrester and Ventana Research and used by industry leaders such
as: HP Hood, US Foods, Orgill, W.B. Mason, Ariens, Guthy-Renker and Fender Musical Instruments.
Enable Federation
and Syndication
delivers accurate, consistent & dynamically linked
product & brand content to multiple platforms
Websites
& Portals
Business
Applications
Mobile Apps/
Kiosks
Print & Online
Catalogs
Images, videos &
other digital assets
Spreadsheets Data from
supplier portals
Data from backend
systems & applications
Enable Integration
and Import
integrates data from both
internal and supplier sources
Enable Data
Quality Engine
uses business rules to cleanse,
normalize & validate your data
Enable
Work ow
automates best practices for collaborative
management of all master data
Enable Multi-Domain MDM/PIM
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Here’s what HP Hood had to say about its experience with EnterWorks:
“We recognize that the demands of today’s food consumer require us to deliver compelling,
quality content for commerce. We’ve made a promise to our customers to provide superior
product quality and innovation, and we must work together with our wholesale and
retail partners as well as our technology partners to achieve this ongoing challenge. We
chose EnterWorks because the platform is best suited to help us achieve information and
technology excellence while driving both efficiency and revenue growth.”
Jack Billiel, Senior Business Technology Leader at HP Hood
To learn how EnterWorks can help drive your dairy digital transformation, contact us or visit our solution site.
