4 Steps to Creating Great Products for Each of Your Customers

For years, companies have been challenged to develop products with broad yet highly personalized appeal. Mini Coopers, Android phones and Nike ID sneakers are just some examples of customers being able to customize what they want. And there’s a good reason why companies are embracing personalization. According to Forrester, “The level and quality of personalized experiences will be a key determinant in who wins mindshare and share of wallet.”