The State of B2B E-Commerce

This report provides insights into the preferences of today’s procurement and business professionals that buy products on behalf of their company and offers strategic guidance on the required commerce technology capabilities and potential operations improvements that emerge from these insights.

As digital commerce has transformed all commerce over the last decade, customers have been offered increasing control over their buying experience. Ease of use, mobility, and consumerization of technology has increased customer demand for curated and personalized experiences, whether it is business or consumer commerce.

The biggest gap in meeting these demands is in the B2B marketplace which is being pressed to offer the kind of digital experiences that shoppers in the consumer marketplace now take for granted.