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The Consumerization of B2B Multi-Channel Commerce

Learn how B2B organizations can reduce costs, increase revenue, conversions, and customer satisfaction, and effectively manage complex transactions all by leveraging multi-channel commerce.

The “consumerization of IT” is a hot topic as organizations are under increasing pressure to open corporate networks to consumer devices and to allow access to social and other Web-based media. This consumerization effect is also emerging in B2B commerce, driven by a range of customer, cost, and market factors.