Three Ways To (Usefully) Lose Control Of Your Brand

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

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