In the world of advertising, viewers look at the ads. But they’ll soon be looking right back at the viewers. Advancements in facial recognition software have allowed advertisements in China to scan the faces of viewers and tailor the ad messages to their interests. A camera captures an image of a viewer’s face and runs an age and gender-specific advertisement. The camera then “determines” and records the viewer’s interest in the advertisement. The real-time feedback allows the advertising to be more targeted and effective.
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