This Is What It Means To Innovate

Talk about a creative way to market one's product or service. Members of little-known, Brooklyn-based rock band Atomic Tom decided to film themselves playing music on a New York subway using their iPhones, as opposed to actual instruments. Three things to note: 1.) The subway audience responded favorably.

Talk about a creative way to market one's product or service. Members of little-known, Brooklyn-based rock band Atomic Tom decided to film themselves playing music on a New York subway using their iPhones, as opposed to actual instruments. Three things to note:

1.) The subway audience responded favorably.

2.) The song they played, entitled "Take Me Out," is actually pretty good.

3.) More than 1.3 million people have viewed Atomic Tom's subway video.

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Have any comments or questions about our MBT Mid-Day Report videos? Or do you have a video you'd like to see featured in one of our deployments? Email me at Mike.Schmidt@advantagemedia.com.

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