Be Your Own Brand

The crisis of joblessness in the United States has spawned a movement of sorts. The nation's unemployed have been encouraged to engage in branding, or more specifically, become their own brand. Some employment "experts" offer some thoughts on the current state of unemployment in this country and how job hunters should try to differentiate themselves from their competition.

The crisis of joblessness in the United States has spawned a movement of sorts. The nation's unemployed have been encouraged to engage in branding, or more specifically, become their own brand. Some employment "experts" offer some thoughts on the current state of unemployment in this country and how job hunters should try to differentiate themselves from their competition.

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