It's Time To 'Pop' Your Online Filter 'Bubble'

Is a squirrel dying in your front yard more relevant to your interests than people dying in Africa? This rhetorical question, once posed by Facebook founder Mark Zuckerberg, is an important one when you consider the efforts of web companies to strive to tailor their services (including news and search results) to our personal tastes.

Is a squirrel dying in your front yard more relevant to your interests than people dying in Africa? This rhetorical question, once posed by Facebook founder Mark Zuckerberg, is an important one when you consider the efforts of web companies to strive to tailor their services (including news and search results) to our personal tastes. There is a major concern that the Internet Age has led to tech enthusiasts getting trapped in a "filter bubble." This means they don't get exposed to information that could challenge or broaden their worldview.

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