Barcodes: Preventing Future Mislabeling Scandals

GS1 is a company that creates standardized barcodes for use across various food industry sectors. Euronews spoke with the company's CEO who touts the benefits — for consumers as well as industry — of using barcodes to track ingredients. By using this kind of technology, the food industry could avoid future mislabeling mishaps like the horsemeat scandal in Europe.