VIDEO: As Cereals Crumble, a Battle Over Breakfast Items Begin

What are consumers eating for breakfast? Studies show morning eating habits are changing because of concerns of carbohydrates. Breakfast eaters are calling out for protein, instead. Consumers want frozen or fast food egg sandwiches and yogurt.

Americans only spend an average of 12 minutes on morning meals, but 30 percent of those eating out do so for breakfast. Dennis Berman, business editor at The Wall Street Journal, looks at why food companies are trying to change our breakfast habits.