Ah, The Real Thing

A look into how Coca-Cola's iconic bottle helped the company rise above its competitors to be the most popular soft drink in the world.

Aug 3, 2012

A look into how Coca-Cola's iconic bottle helped the company rise above its competitors to be the most popular soft drink in the world.

Latest in Home
Phinergy's Aluminum-Air Generator depicted in a data center application.
How Aluminum-Air Technology Is Moving Data Center Backup Power Beyond Diesel
August 21, 2026
Location Boise Idaho Site 03
Micron Unveils $10 Billion Research Hub in Idaho
August 21, 2026
Ep591
These 3D-Printed Concrete Shelters Can Save People During Tornadoes
August 21, 2026
I Stock 2256128726
Cleveland-Cliffs Announces $1 Billion Middletown Works Investment
August 21, 2026
More
Phinergy's Aluminum-Air Generator depicted in a data center application.
Energy
How Aluminum-Air Technology Is Moving Data Center Backup Power Beyond Diesel
The industrial operations sector needs fundamentally better onsite energy reserve options.
August 21, 2026
Location Boise Idaho Site 03
Operations
Micron Unveils $10 Billion Research Hub in Idaho
It will be the first dedicated memory research hub of its kind in the U.S.
August 21, 2026
Ep591
Operations
These 3D-Printed Concrete Shelters Can Save People During Tornadoes
But can they take a hit from a two-by-four traveling at 100 mph?
August 21, 2026
I Stock 2256128726
Automotive
Cleveland-Cliffs Announces $1 Billion Middletown Works Investment
Upgrades include a cogeneration facility that will capture blast furnace gas to generate electricity and steam for on-site consumption.
August 21, 2026
Castelion
Aerospace
The Country's Largest Hypersonic Missile Manufacturing Facility Is Expanding
It's developing Blackbeard, a low-cost, mass-producible hypersonic missile.
August 21, 2026
Heapum 1
Operations
Heat Pumps Recalled After Causing $2.7 Million in Fire Damage
The ventilation fan motor can short circuit if water gets on the circuit board.
August 20, 2026
The Axen AX4™ is a practical four-gas monitor designed by Industrial Scientific to help organizations protect workers with dependable gas detection that is easy to deploy, use and maintain.
Safety
Industrial Scientific Introduces 4-Gas Monitor for Everyday Industrial Work
Simple operation, fast charging and short lead-times help keep monitors in service.
August 20, 2026
Pareto
Automotive
Immigrant Entrepreneur Revives Bus Manufacturing in Michigan
WATCH: The 50,000-square-foot facility comes about five years after another bus maker left the state.
August 20, 2026
Ep590
Operations
Illegal Cookie Factory Caught Substituting Charcoal for Cocoa
It was also using several expired ingredients.
August 20, 2026
I Stock 2272364050
Operations
Amazon Picks U.S. Site for New Robotics Manufacturing Facility
It's expected to create 300 to 500 jobs.
August 20, 2026
Freedomeandglory V2
Operations
Made in America: Freedom and Glory
The untold story of American flag manufacturing excellence.
August 20, 2026
Tomahawk 001
Aerospace
Raytheon Lands $23B Deal for Tomahawk Cruise Missile Production
It's been investing in recent years to ramp production.
August 19, 2026
Underwater data centers will accumulate sea life, like this Microsoft data center testing module, which in two years underwater attracted algae, barnacles and sea anemones.
Software
AI Companies Look to Ocean as Place to Put More Data Centers
Companies are looking beyond traditional land-based options. Far beyond.
August 19, 2026
The V-ONE has a V8 hybrid powertrain that shares foundations with the Cadillac V-Series.R race car.
Automotive
Cadillac's Hybrid V8 Concept Merges Racing Tech with Factory-Level Performance
The V-ONE Concept is rooted in performance engineering with shared Cadillac V-Series.R foundations.
August 19, 2026
In this photo provided by U.S. Navy, Arleigh Burke-class guided-missile destroyer USS Benfold (DDG 65) conducts routine underway operations in the Philippines Sea on June 24, 2022.
Operations
'Engineering Casualty' Strands U.S. Navy Destroyer in Pacific for Four Days
Leaving nearly 300 sailors without drinking water, meals, functioning toilets and air conditioning.
August 19, 2026