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Artisanal: What Does It Really Mean?

Artisanal is a word we've all heard, but the meaning has begun to evolve. NBC's Rock Center reports on the growing spate of products labeled as artisanal. The word used to connote products made in small batches, but recently larger companies have expanded the definition to suggest "quality."

Artisanal is a word we've all heard, but the meaning has begun to evolve. NBC's Rock Center reports on the growing spate of products labeled as artisanal. The word used to connote products made in small batches, but recently larger companies have expanded the definition to suggest "quality."