Heineken USA President and CEO Dolf van den Brink explains how the company is innovating with alternatives to beer, as massive demand for the beverage wanes in developed markets. The company's new Radler is only 2 percent alcohol.
Heineken's 2% Alcohol Beer
Heineken USA President and CEO Dolf van den Brink explains to CNN Money how the company is innovating with alternatives to beer, as massive demand for the beverage wanes in developed markets. The company's new Radler is only 2 percent alcohol.
Nov 4, 2013