New brands and flavors of alcohol come and go, but Wild Turkey has maintained its quality for decades because of attention to detail, said the classic bourbon's Master Distiller Jimmy Russell.
VIDEO: Wild Turkey Distiller Reveals Secrets to Success
Jimmy Russell, master distiller of Wild Turkey and worker since 1954, speaks to USA Today's "The Street" host about 60 years of the bourbon business. Russell says Wild Turkey has become an enduring brand by making its product the old fashioned way.
Jul 15, 2014
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