Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.
How Starbucks Uses Social Media
Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.
Dec 23, 2013
Latest in Home
Fisher-Price’s Recalled Sleeper Linked to 100 Deaths
January 11, 2023
New May Mobility Exec Wants to Scale Up Driverless Vehicles
December 28, 2022
