How Starbucks Uses Social Media

Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.

CNN Money
Dec 23, 2013

Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.

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