Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.
How Starbucks Uses Social Media
Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.
Dec 23, 2013
Latest in Home
ABB to Invest $110 Million in 4 U.S. Plants
September 17, 2025
Nvidia CEO Huang Says He's Disappointed by China Chip Curbs
September 17, 2025