How Starbucks Uses Social Media

Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.

Dec 23rd, 2013

Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.

10 Popular Financial KPIs

10 Popular Financial KPIs

A closer look at the top 10 financial KPIs that could prove vital to enterprise-wide success and employee engagement. Editors David Mantey and Jeff Reinke take a look at the top 10 Financial KPIs outlined in Oracle Netsuite's latest white paper.

Musk Says Rocketship Engine Issues Threaten to Bankrupt SpaceX

The SpaceX and Tesla CEO claims that a production crisis is “much worse than it seemed.”

Saab Underwater Work Vehicle Joins Armada Fleet

The deal is the largest in the company's history.

Engineering Company Owner Gets Prison in Explosion Probe

He made illegal repairs and lied to federal investigators.

Dead Crew Stuck on Ships; Peterbilt Fires Whistleblower; Domestic Automakers Rank Last | Today in Manufacturing Ep. 43

Also on the podcast, Samsung's new Texas chip plant, increasing CEO turnover, Apple sues hackers for hire, paying bills with high fives and nuclear reactor on the moon.

GM to Deliver Electric Hummer Truck in December

This is the fastest GM has gone “from idea/inception to engineering it and delivering it into the hands of the customer."

Boozy Stream Clocks in at 1.2% Alcohol

It smelled like a beer pub that hadn't opened its doors for days.

Capsized Cargo Ship

Georgia Proposes $3M Fine for Cargo Ship Pollution

Oil leaks continued as workers cut the boat into chunks for removal from the ocean.

John Deere equipment is on display at the Farm Progress Show on Aug. 31, 2015 in Decatur, Ill. Deere & Co. said on Wednesday, Nov. 24, 2021, its fiscal fourth-quarter profit jumped 69% on strong sales of its agricultural and construction equipment despite a monthlong strike that began near the end of the period.

Deere Q4 Profit Jumps 69% Despite Strike, Supply Problems

More than 10,000 Deere workers were on strike at plants in Iowa, Illinois and Kansas.

Fig 1: Ansys HFSS Antenna Toolkit Setup

The Potential of Cooking Turkey with Microwaves

In the simulation, the fields propagating from the emitter reached field strengths more than 5000 V/m.

People shop for frozen turkeys for Thanksgiving dinner at a grocery store in Mount Prospect, Ill., Wednesday, Nov. 17, 2021. First, the good news: There is no shortage of whole turkeys in the U.S. this Thanksgiving. But those turkeys — along with other holiday staples like cranberry sauce and pie filling — could cost more.

Consumer Spending Rebounds Despite Rising October Inflation

The jump in consumer spending last month was double the 0.6% gain in September.

Richard Norte, left, and Miguel Bessa demonstrate a new type of sensor in the lab.

Spiderweb-Inspired Microchip Sensor One of the World’s Most Precise

A “holy grail” for quantum technologies and sensing.