Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.
How Starbucks Uses Social Media
Starbucks CFO Troy Alstead says that social media is about engaging the consumer rather than selling a product. Alstead also explains why Starbucks CEO Howard Schultz speaks out on so many social and political issues and how that impacts the brand's image.
Dec 23, 2013
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