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What's In Your Blueberry Muffin?

TODAY correspondent Jeff Rossen reveals to consumers that the "fruit" often found in processed foods is not really fruit at all. Food products such as muffins, cereal and drinkable yogurt contain ingredients like oil and sugar to approximate the look and taste of fruit.

TODAY correspondent Jeff Rossen reveals to consumers that the "fruit" often found in processed foods is not really fruit at all. Food products such as muffins, cereal and drinkable yogurt contain ingredients like oil and sugar to approximate the look and taste of fruit.