The new Vendavo Optimization Manager Product Suite includes Price Optimization Manager (formerly known as Power & Risk) and the newest product, Segmentation Manager, enabling enterprises to make the most profitable pricing decisions that align with how customers value their products or services. Currently, companies have to depend on data scientists, forcing them to rely solely on transactional and historical data for pricing decisions. Vendavo’s solution is the only offering that combines the science of the data with expert business insights to navigate complex enterprise pricing markets, enabling companies to deliver the most intelligent pricing guidance to the front lines, along with logical rationale and supporting data.
Enterprise price optimization solutions utilize well-designed segmentation models that align company prices with how customers value their products. For the first time with Vendavo’s solutions, customers have the power to create and manage segmentation models and tune them for their business by adjusting algorithmic models based on practical business logic. Vendavo Segmentation Manager™ leverages cloud-based big data architecture with B2B pricing expertise, which empowers sales teams with optimized, deal-specific target prices to negotiate more confidently.
Key Vendavo Optimization Manager features and enhancements include:
• Segmentation Manager allows enterprises to:
o Create visualized segmentation models that leverage data science and algorithms with the ability to manually tune and update suggested models to fit their business.
o Test and validate the models with incorporated reports and model statistics and repeat model refreshes and updates.
o Integrate with Price Optimization Manager for deal-specific pricing guidance.
• Price Optimization Manager (formerly known as Power & Risk™) enhancements that provide the ability to:
o Support a differentiated pricing strategy and optimization by any business dimension so that each business unit, region or product group can set optimized pricing according to an individual unit’s own strategy, as opposed to a uniform company strategy.
o Analyze the revenue impact of a proposed price change—at any business dimension—before providing updated guidance to the sales team.
o Provide guidance ranges—floors and stretch prices—as well as optimize approval levels.
For additional information about Vendavo Optimization Manager please visit: www.vendavo.com/products.