Mintel’s Lynn Dornblaser, director of Innovation & Insight, will be leading three presentations during PACK EXPO that aim to help brand managers understand the current trends that are driving consumer purchases and learn about new ways to enhance connections with shoppers. The presentations are offered at no cost and will be held at the Innovation Stage within the show floor’s Central Hall.
Presentation #1: It’s not easy being green—consumer perception on sustainable packaging. Companies have more and more options when it comes to sustainable or responsible packaging, and this presentation aims to look at what U.S. consumers have to say about these trends.
Presentation #2: Packaging for seniors—an untapped opportunity. At this presentation, learn about what companies can do about the increasing number of senior citizens, and see product examples that help enhance functionality for consumers of all ages.
Presentation #3: Packaging for the connected consumer. Hear about what consumers have to say about mobile technology, and see examples from the companies that are doing the best work leveraging mobile technology to spread word about their brand.
Learn more about the show at www.packexpo.com.