Triumph Motorbikes Selects PTC For Enterprise PLM

PTC recently announced that Triumph Motorcycles Ltd, the largest British motorcycle manufacturer, has selected Windchill for Product Lifecycle Management (PLM).

NEEDHAM, MA –- PTC recently announced that Triumph Motorcycles Ltd, the largest British motorcycle manufacturer, has selected Windchill for Product Lifecycle Management (PLM).  The use of Windchill will enable Triumph to better support business growth and product development needs.

Triumph was established in 1902 and is an iconic brand not only in the UK, but worldwide.  At the heart of its philosophy is a commitment to develop truly unique motorcycles that offer the perfect blend of design, character and performance.  Triumph’s innovation expertise and passion have driven its creation of a range of bikes, from cutting-edge super sports bikes to retro-classics and laid-back cruisers.

“Triumph motorcycles have always had a special character,” said Geoff Hurst, Chief Information Officer, Triumph Motorcycles Ltd.  “We pride ourselves on our distinctive design, performance pedigree, outstanding engineering and unique engine sound.  With that reputation and our annual production level of 50,000 motorcycles (which includes the design of 4 new models each year and numerous updates), we felt it was key to move our product development to another level and implement a fully integrated PLM system.”

As a long-time user of PTC solutions – Creo Parametric for product design and Pro/INTRALINK solution for data management – Triumph was aware of PTC’s technology and capabilities.  “We had used Pro/INTRALINK to its maximum capacity and, after a business evaluation, decided to deploy Windchill as a single, comprehensive PLM system to support the entire design from early-stage product development to manufacturing,” continued Hurst.  “We believe we will see a significant improvement in the design, production and manufacturing development times.”

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