Infographic: Protein Innovation Continues Its Rise to the Top

According to Innova Market Insights, the protein trend is driven by increasing health concerns — primarily weight management — plus the move of sports and performance products into the mainstream and targeted at the generally active, rather than just athletes.

Mnet 135965 Protein Innovation Lead

High interest in protein content and high-protein lines across the food and drinks market is continuing to develope, despite the fact that most European and North American consumers already get enough protein in their diets. (Innova Market Insights)

Read: The Time is Right for Protein Innovation