Sandwich consumption is strong in Canada. Today's consumers report eating an average of 3.3 sandwiches per week, and 35 percent of consumers say they eat a sandwich at least every other day. Today's consumers place higher importance on the quality of meat, bread, cheese and condiments in creating a good sandwich than in years past. Quality is often tied to health, and data also shows demand for healthier sandwiches: just 44 percent of consumers are satisfied with the healthfulness of sandwiches away from home. (Technomic)
