In 2014, $300 million was wiped off breakfast cereal sales in the U.S. But this money didn't disappear. Instead, $70 million of it was diverted to increase the sales of one of the biggest disruptive innovations in the breakfast category, Belvita breakfast biscuits. The rest went to a host of high-growth challenger brands. (New Nutrition Business)
Infographic: The Snackification of Breakfast
In 2014, $300 million was wiped off breakfast cereal sales in the U.S. But this money didn't disappear. Instead, $70 million of it was diverted to increase the sales of one of the biggest disruptive innovations in the breakfast category, Belvita breakfast biscuits.
Nov 5, 2014