HILTON HEAD, S.C. (PRNewswire) — NutriFusion™, a provider of diverse and complex natural nutrition and phytonutrient products for food manufacturers, today announced the extension of its flagship ingredient, GrandFusion™ in the pet food sector. NutriFusion is now providing advantages for the pet food industry, allowing substantial claims for natural nutrients and their advantages over synthetic vitamins to improve processed pet foods.
Food manufacturers will now be able to infuse their existing brands with NutriFusion's special pet friendly blends that are conducive to a healthy diet rich in vitamins that include fresh fruits and vegetables, such as beets, tomatoes, broccoli, spinach, cranberry, strawberry, apple and pumpkin. NutriFusion's pet blends are all natural, non-GMO, and gluten-free with Vitamins A, B1, B2, B3, B5, B6, B7, B9, B12, C, E and Zinc. Benefits of adding NutriFusion to pet food include overall pet wellness, boosts pet's immune system, moisturizes skin, gives pet shiny coat and helps with hair and nail growth.
"As pets increasingly assume the role of 'family members' in households, owners are looking to confer the benefits of their own wellness routines, especially functional ingredients," said William Grand, president and CEO, NutriFusion. "NutriFusion takes pride in the quality of its products, and our new pet blends will assure that pets get the essential vitamins they need to stay happy and healthy."
According to the Pet Food Institute, cat and dog food sales rose to $20.5 billion in 2013 up nearly 70 percent since 2000. More than half of all American households share their home with at least one cat or dog totaling over 144 million. The significance of pets in recent years has become conclusive that pets contribute to the well-being of their owners.
Keeping in stride with the current "Better for You (Functional) Food" nutritional trends that U.S. consumers have adopted in recent years, NutriFusion's method allows the vitamins and phytonutrients contained in fruits and vegetables to be "naturally stabilized," in powder form, for inclusion into pet foods. GrandFusion allows food processors to add natural nutrients to a wide variety of finished food products. It is an all-natural, patented blend of fruits and/or vegetables that can significantly increase the nutritional profile, and therefore the marketability of food, beverage and supplement products.
NutriFusion was formed in 2008 and is headquartered in Hilton Head, SC and provides the nutrient-rich benefits of fruits and vegetables in everyday food products. NutriFusion sources only whole, organic, Non-GMO foods to create its concentrated micronutrient and phytonutrient-rich food ingredient blends. GrandFusion, a patented blend of fruits and/or vegetables can significantly increase the nutritional profile and marketability of food, beverage and supplement products. NutriFusion uses only fresh food, never synthetic additives, excipients preservatives or synthetic ingredients.