The Walt Disney Co. says it will ban junk-food ads on its TV channels, radio stations and websites aimed at children by 2015. Here's a glance at the nutritional guidelines foods will need to meet.
The guidelines note the maximum allowable limits for foods per serving:
— Breakfast cereal (1 ounce by weight): 130 calories, 10 grams of sugar, 200 milligrams of sodium.
— Snacks (1 ounce or 30 grams): 150 calories, 6.25 grams of sugar per 100 calories, 220 milligrams of sodium.
— Juices (8 ounces): 140 calories, no added sugar, no added sodium.
— Yogurt (4 ounces): 120 calories, 15 grams of sugar (sodium limit not applicable).
— Complete meal: 600 calories, 2.5 grams of sugar per 100 calories, 740 milligrams of sodium.