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Daily Sound Bite: A 'Natural' Look Takes Hard Work

Here's the latest goal for food makers: Perfect the art of imperfection. Kraft Foods took more than two years to develop a process to make the thick, uneven slabs of turkey in its Carving Board line look like leftovers from a homemade meal rather than the cookie-cutter ovals typical of most lunchmeat.

Here's the latest goal for food makers: Perfect the art of imperfection.

Kraft Foods took more than two years to develop a process to make the thick, uneven slabs of turkey in its Carving Board line look like leftovers from a homemade meal rather than the cookie-cutter ovals typical of most lunchmeat. Paul Morin, a Kraft engineer, said:

"The goal is to get the same action as if you were cutting with a knife."

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