The traditional American Thanksgiving has morphed in recent years as consumers cook for diners with dietary restrictions. Holidays without meat, dairy, gluten and carbohydrates are becoming the norm. Daniel Albaugh, a personal trainer in Houston, said his family feasts on Tofurky rather than the traditional fowl. Albaugh said:
We outnumber them now. They don't mind it. We gradually stopped accommodating the meat eaters.