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Photo: Mike's Hard Lemonade Has an Identity Crisis

Mike's Hard Lemonade Co. named Paul Siano of Orland Park, Ill., as its 1 millionth fan on Facebook. To mark the occassion, the company has temporarily rebranded as Paul's Hard Lemonade. Within 24 hours of identifying the milestone fan, the company created a new logo.

Mike's Hard Lemonade Co.
Jun 20, 2014

Mike's Hard Lemonade Co., best recognized for its iconic Mike's Hard Lemonade that defined the Flavored Malt Beverage category (FMB), has named Paul Siano of Orland Park, Ill., its 1 millionth fan on Facebook, and to mark the occasion, has temporarily rebranded as "paul's hard lemonade." (PRNewsFoto/Mike's Hard Lemonade Co.)